Domain Authority Checker

The Domain Authority Checker is a diagnostic tool used to measure the overall strength and "ranking power" of a website. Originally developed by Moz, Domain Authority (DA) is a predictive score that estimates how well a domain will perform in search engine results compared to its competitors.

In 2026, where AI-driven search and high-quality backlink profiles define SEO success, checking your DA is a standard part of any professional digital audit.

What Exactly is a Domain Authority Score?

A DA score ranges from 1 to 100. This score is not a metric used by Google, but rather a third-party benchmark that correlates with ranking success.

• Score of 1–20: Common for brand-new websites or sites with very few external links.

• Score of 20–40: Established websites that have started to build a steady stream of content and a moderate backlink profile.

• Score of 40–60: Strong, authoritative sites that likely rank for competitive keywords in their niche.

• Score of 60+: High-authority leaders, often including global news outlets, major government sites, or massive marketplaces like Amazon.

Key Features of a Modern DA Checker

A comprehensive checker provides more than just a single number; it offers a snapshot of your site's "SEO health" by analyzing several factors:

• Link Profile Strength: Evaluates the quality and quantity of external sites linking back to you.

• Linking Root Domains: Counts how many unique websites link to you (rather than just the total number of links).

• Spam Score: Identifies the percentage of "risky" or low-quality sites in your backlink profile.

• Search Engine Visibility: Estimates how many keywords your site currently ranks for and the traffic they generate.

• Competitive Benchmarking: Many tools allow you to compare your domain against up to 10 competitors simultaneously.

Why You Should Check Your DA Regularly

1. Monitor SEO Progress: If your DA is rising, it’s a clear sign that your link-building and content marketing strategies are working.

2. Evaluate Guest Posting Targets: Before writing for another site, check their DA. A backlink from a high-DA site (e.g., DA 50+) provides much more "link juice" than one from a low-authority site.

3. Identify Potential Penalties: A sudden, unexplained drop in DA can be an early warning sign that search engines have flagged your site for poor-quality links or technical issues.

4. Keyword Strategy: Use your DA to decide which keywords to target. If your DA is 15, you should focus on low-competition "long-tail" keywords rather than broad, high-difficulty terms.

How to Improve Your Domain Authority in 2026

Improving your score is a long-term game. It moves on a logarithmic scale, meaning it is much easier to move from 10 to 20 than it is to move from 70 to 80.

• Earn High-Quality Backlinks: Focus on "Digital PR"—creating newsworthy content that major publishers want to cite.

• Remove Toxic Links: Regularly audit your profile and use the Google Disavow tool to disconnect from spammy or irrelevant sites.

• Create Link-Worthy Content: Deep-dive guides, original research, and interactive tools naturally attract more links over time.

• Technical SEO Excellence: Ensure your site is fast, mobile-responsive, and has a clear internal linking structure that distributes authority throughout your pages.

James Smith

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.