Page Authority Checker

The Page Authority Checker is a precision SEO tool designed to estimate the "ranking strength" of a single, specific URL. While Domain Authority (DA) evaluates your entire website's reputation, Page Authority (PA) zooms in on the specific potential of a single blog post, product page, or landing page to rank in search results.

In 2026, as search engines increasingly prioritize specific "entities" and individual pieces of high-quality content, monitoring your PA is essential for surgical SEO optimization.

Understanding the Difference: PA vs. DA

It is helpful to think of your digital presence as a library:

• Domain Authority (DA) is the reputation of the entire library.

• Page Authority (PA) is the popularity and importance of a single, specific book inside that library.

Scope of Domain Authority This metric covers the entire domain or subdomain. It is primarily driven by the total backlink profile of the whole site and is best used for benchmarking your site against a direct competitor. It is generally stable and moves slowly over time.

Scope of Page Authority This metric applies to a single, specific URL. It is driven by backlinks pointing directly to that page. It is the best metric to use when trying to outrank a rival’s specific article for a high-value keyword. PA can change rapidly if a page gains or loses a few high-quality links.

Why Use a Page Authority Checker?

• Identify Your "Power Pages": Use the checker to find which pages on your site carry the most weight. You can then use internal linking to pass that "link juice" from your high-PA pages to newer, weaker pages you want to boost.

• Competitive Gap Analysis: If a competitor is outranking you for a specific keyword, check their PA. If their score is significantly higher than yours (e.g., they have a 55 and you have a 30), you know you need to focus on earning direct backlinks for that page rather than just improving the text.

• Evaluate Backlink Prospects: When guest posting or building partnerships, don't just look at a site's overall DA. A link from a high-PA page on a medium-authority site is often more valuable than a link from a brand-new, low-PA page on a massive site.

• Track Campaign ROI: If you have recently run a marketing campaign for a specific product launch, checking the PA before and after provides a clear metric of how much authority that page gained from new mentions.

How to Interpret the Scores (1–100)

Because Page Authority is a logarithmic scale, it is much easier to grow from a score of 10 to 20 than it is to grow from 70 to 80.

• Score of 1–20: Usually a new page, a very niche topic, or a page with almost no external links.

• Score of 20–40: A solid, growing page that has earned a few decent backlinks and is likely starting to rank for long-tail keywords.

• Score of 40–60: A high-authority page that likely ranks for competitive terms and is viewed as an "expert" source by search engines.

• Score of 60+: An "Authority Leader." These scores are typically reserved for pages on global giants like Wikipedia, Amazon, or major government sites.

Tips to Boost Your Page Authority in 2026

• Earn Direct Backlinks: Reach out to industry partners to link directly to your high-value guide or tool, rather than just your homepage.

• Strategic Internal Linking: Use descriptive, keyword-rich anchor text to link to your target page from your site's most popular posts.

• Content Freshness: Search engines favor "fresh" authority. Regularly update old data, images, and links to keep the page relevant and maintain its authority.

• Optimize for Trust (E-E-A-T): Ensure the page has a clear author bio and reliable citations. In 2026, search algorithms place massive weight on the "Trustworthiness" of individual pages.

James Smith

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.